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“Crap” Content Continues To Describe B2B Marketing — Don't Let It Describe Yours

Ajouté le 07-12-2018, via Featured Insights – Forrester, dans Divers

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” — a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of...

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Trends In Marketing Measurement You Need To Follow In 2019

Ajouté le 06-12-2018, via Featured Insights – Forrester, dans Divers

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches. In this short video, I take...

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There's No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Ajouté le 06-12-2018, via Featured Insights – Forrester, dans Divers

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes...

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Video: Busting The Two Myths Of Low-Code Platforms

Ajouté le 06-12-2018, via Featured Insights – Forrester, dans Divers

Cet article est entièrement visuel (image, vidéo...). Voir l'article sur le blog original →

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Video: Why Everyone Needs To Know About Low-Code

Ajouté le 06-12-2018, via Featured Insights – Forrester, dans Divers

Cet article est entièrement visuel (image, vidéo...). Voir l'article sur le blog original →

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Quantifying vendor efficacy using the mitre att&ck evaluation

Ajouté le 05-12-2018, via Featured Insights – Forrester, dans Divers

I've been extremely excited about the MITRE ATT&CK evaluation since it decided to open it up to vendors earlier this year. The endpoint detection and response (EDR) market represents the direction of endpoint security, yet the state of endpoint efficacy testing has been underwhelming. •...

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The TV Industry Is Stumbling Toward Customer Centricity

Ajouté le 05-12-2018, via Featured Insights – Forrester, dans Divers

I've just returned from a few days in the sun, having once again participated in Beet.TV's annual Beet Retreat. (Wonderfully, we returned to Puerto Rico this year.*) The theme was “It's Consumer-First in TV Land,” which I really hoped the conference would pay off on. Why? Well, we know that...

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The Future Of Mobility Is Data, Not Cars

Ajouté le 05-12-2018, via Featured Insights – Forrester, dans Divers

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. The focus has always been more skewed toward the product...

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Dam or web cms? part 2: find out which dx technology you need for workflow and delivery

Ajouté le 04-12-2018, via Featured Insights – Forrester, dans Divers

In the second part of our series, we take a look at workflow and delivery and where digital asset management and web content management systems excel. If you haven't seen the first part of our analysis, make sure you check it out. Do you need more help? Forrester clients can set up an inquiry with...

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Emphasize Emotion In Your Holiday Customer Service

Ajouté le 04-12-2018, via Featured Insights – Forrester, dans Divers

This blog post is part of Forrester's Holiday 2018 retail series. As the holidays approach and the post-holiday return rush quickly follows, a few things will occur simultaneously: Hundreds of millions of customers will make purchases, total holiday retail sales will push the $720 billion mark,...

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